The Basics of Designing Banners
Posted in Banner Design
The way in which an advertiser or publisher designs their banner ads plays a much larger role in their ad campaign than they might think when creating their ads. Studies have shown that even minor changes to certain designs on banner ads has the ability to increase a banner’s click-through rate and improve the overall success of a campaign both at very high rates. For example, changing the background colors of a banner ad to make it so it blends in with a page more but still stands out to a viewer can help people feel more comfortable with the ad because it is not being forced upon them, even though it still managed to catch their eye.
Banners should look professional. There are too many banners out there that are only trying to swindle users or to make money by misleading people over the Internet. These ads usually appear unprofessional and are designed very quickly, which means they may even contain errors in them. They are designed quickly because the publishers do not care who sees them, they just want them to be shown to mass audiences and they will sit back and hope for the best results. Spending time on your banners to make quality ads will always pay off in the end.
The technology that is available to use when creating banners makes the creation process easier than ever before. Users who have no experience with banner ads or even Internet advertising in general can create quality banner ads by doing a little research and spending some time on their ads. The appearance matters much more than one would expect, which is why it is important to stress that the time you spend creating your banners will be worth it when your campaign generates profits for your website that you have never seen before.
There is no hidden or secret technique to creating banners that can make you get rich quick off creating the best banners. The key is using colors, phrases, images, text, and designs that appeal to your specific audience and will entice them to click on your ad. For example, if you are showing ads for your ultimate fighting attire store and your ad is being placed on mixed martial arts forums and websites, you should not make your ads pink and purple polka dots because the viewers will assume that the website who the ad is for has nothing to offer them.
The appearance of a banner ad is not all about colors, designs, and images. The content or text that is put on an ad plays a significant role in how well the ad will perform. Too much text can turn people away from your ad even if it managed to attract their attention in the first place. Too little text won’t allow people to get a good understand about what your advertising and they will ignore your ad. Using short sentences or catchy phrases on your banner ads is a great way to get your point across to viewers in a quick and simple manner.
