Animated Banner Advertising Basics

Posted Posted in Banner Design     

If you are an owner of a business that operates online, then you definitely have an idea at just how tough the competition is in the online marketplace. So if you want to ever hope for your business to survive online, then you will need to have an effective advertising strategy. Before you can make money, you will need to have customers first. And that is where advertising comes in. With regards to online advertising, you need to be extra aggressive considering just how tight the competition is online. One of the best way to advertise in the World Wide Web is through the utilization of animated banner ads.

Animated banner ads are basically banners that are found in many websites that hosts or publish it. If the user proceeds to click on the banner, then he or she will be taken to the website of the business that offers the product that’s being advertised where a possible sale might happen. The animated banner ad is probably one of the most traditional way to advertise in the Internet which can be traced back in the 1990s when the Internet is starting to gain popularity. And now, even after two decades, banner advertising still continues to be one of the most utilized online advertising method. And this can be considered a testament for its effectiveness. Nowadays it is quite common to come across websites that are filled with banner advertisements.

Many business owners are utilizing banner ads because of the fact that it is one of the easiest way to promote their business. They are usually made with colorful graphics, funny punch lines, vibrant colors or it could even entertain users with a mini-game or elaborate animations. Definitely one of the most well-known benefit of animated banner ads is that your brand will reach consumers on a more global scale as opposed to being local only. Because of its great aesthetic appeal, it is easier for owners to establish their brand in the Internet. Depending on how well made the banner is in terms of design and aesthetics, the more user attention you can grab.

The benefits of animated banner ads is not only limited to the business that is being advertised but it can also benefit the website that hosts these ads or the publisher. This is because publishers can also earn a revenue whenever these animated banner ads are clicked by the user. Not necessarily that the user should make a purchase, just as long as the banner is clicked, it means revenue for the publisher.

Animated banner ads are more suitable for large business organizations because in order for these banners to be effective, they need to be distributed on a large-scale. And this means quite a good amount of money. Which is why they are not recommended for sole proprietors or small businesses. So if you are looking for an effective advertising strategy, then you might want to consider advertising your business through animated banner ads.