Display ads are a type of advertisement that uses innovative photographs, video and other graphical designs to convey a particular message. In 2019, approximately 333.25 billion dollars was spent on total digital publicity – and a huge 31 percent was spent on display advertisements. However, no amount of advertising could compensate for the fact that
Many digital marketers believe that their Google Ads (formerly Google AdWords) banner advertisements will be effective if they have a simple and straightforward call to action, a good price, and are search engine optimised. The fact is, even though your HTML5 banner features all of those elements, people will not click through unless it is
You could be wasting a lot of money if your company is still using static banners instead of HTML5 ad creatives. It doesn’t matter how frequently your display ads appear these days; you must make them dynamic in order for them to be noticed by your target audience. HTML5 is the fifth version of the
The question of whether to use animated HTML5 banners or animated gifs as an ad is a hot topic among online digital advertisers. Both methods have advantages, but animated HTML5 ads are undoubtedly the better option. According to recent statistics, the majority of digital advertisers agree, with 65 percent choosing HTML5. This article will go
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