Banner Ads Basics: How It Works For Online Business
One of the effective strategies which you should include in your marketing portfolio is definitely banner advertisement. It is a quick way to start driving traffic to your website. So let’s take a look what is exactly is.
What is banner advertisement:
Impression: Each time your banner loads on a website, this is considered an impression.
Click: Each time someone clicks on your actual banner, this is counted as a click.
Conversions: When someone fills out the form on your website, this is considered a conversion (lead)
CPM – Cost per thousands: This is a method of measuring how much you will pay for a banner ad. CPM means you are charged for every thousands impressions. A CPM means you pay .00 for every thousands impressions your banner ads receives.
CPA – Cost per action: This is a method of measuring how much you will pay for a banner ad, based on actions taking. On a action can be considered a click, or it can be considered a conversion. When you pay on CPA basis this means that you pay if someone click on you banner ad.
CTR – Click through rate: This is a ration of impressions to click. For example, if there are 1000 impressions on a website and 20 people click on the banner ad, that would be a CTR of 2%.
Cost per conversion: How much it costs you to get one lead. If you spend and you received 10 leads, than your cost per conversion is .5. If you specified action as a click and you spend and you receive 200 clicks, than your cost per click is .25.
Publisher: These are the websites that accept advertising on their sites.
Advertiser: The individual or company placing the banner advertisement.
Why use banner ads:
If you find a good quality website which has relevant content to your offer you will drive very targeted traffic to your website. Banner advertising is time saving form of marketing and usually it is a low cost marketing.
Tip: us nice banners for higher conversions.