Display ads are a type of advertisement that uses innovative photographs, video and other graphical designs to convey a particular message. In 2019, approximately 333.25 billion dollars was spent on total digital publicity – and a huge 31 percent was spent on display advertisements.
However, no amount of advertising could compensate for the fact that standing out from the crowd is becoming increasingly difficult. As a result, an increasing number of businesses are turning to a particular type of display ad: animated HTML5 ads. They have the ability to tell a story line and compel your audience to make the conversion you want them to make with their sophisticated look, interactive elements, and relevant content.
What is HTML5 ?
While HTML5 may sound like coding, and you may not have the skills in-house to create animated HTML5 ads, we’ll get to that later. First, let’s describe these types of ads and why using animated HTML5 ads in your display campaigns has benefits.
HTML5 is the most recent version of the Hypertext Markup Language (HTML). Developers use this coding language to create multimedia content like online ads and webpages. HTML5 is an open web standard, which means it’s supported by every web browser on every operating system, just like its predecessors. You don’t need any external plugins to see HTML5 in action, unlike other software solutions like Adobe Flash. As a result, animated HTML5 ads are ads that use HTML code. They resemble mini web pages and contain a variety of file types. You can use animations and interactive elements like expanding CTAs and video backgrounds because of this.
What are the benefits of using animated HTML5 ads?
Now that you’ve learned the fundamentals of animated HTML5 ads, let’s go over the main advantages of using them in your display campaigns.
Let’s take a closer look.
You can tell a story with animated HTML5 ads
In this age of digital marketing, we all understand the importance of branding. Through animation, video, and audio, animated HTML5 display ads allow you to engage with your audience. While animated ads aren’t always better than static ads, it’s more likely that your message will be conveyed effectively if you use more than one image. Animated ads can be used at any point in the marketing funnel, but when it comes to raising brand awareness, they far outperform their static counterparts.
Animated HTML5 ads are compatible with all devices and browsers
One of the most appealing features of animated HTML5 ads is that they work with almost any operating system or browser. The ad will be presented and animated in the same way regardless of the device.
Animated HTML5 display ads can be distributed across the entire Google Display Network (including mobile), whereas animated GIF ads are restricted to a much smaller portion of the network. When you consider that GIF is actually quite outdated, this isn’t all that surprising. The technique first appeared in 1983 and hasn’t changed much since then.
You can improve performance with animated HTML5 ads
In modern marketing, data reigns supreme, and optimization is the key to success. While static ads have always been judged solely on their click-through rate, HTML5 ads allow for data collection, allowing you to track far more than just clicks. After all, focusing solely on CTR has never been ideal because it ignores the overall impact of an advertisement.
Marketers have a lot more elements to test, tweak, and optimise because animated HTML5 ads have so many engaging elements. Interaction rates, engagement rates, and video plays are just a few of the metrics to consider, as are completions, mouse-overs, and many others. Marketers who use HTML5 ads can analyse the performance of their campaigns using various metrics such as interaction and video completion rate. Check out Google’s extensive list of all possible metrics and the information they contain if you want to see them all.
Data feeds can be used to create dynamic ads
Dynamic creatives are advertisements that can change on their own to adapt to their target audience. Unlike animated GIF or static ads, which show the same content day in and day out, animated HTML5 ads allow you to use data to tailor your message to your audience’s specific needs and preferences.
To dynamically display personalised ads and customised promotions, consider behavioural data, product affinities, browsing history, and geo-location. These elements improve the relevancy of your display ads and help you get the most out of your display ads.
Apart from these four major advantages of animated HTML5 ads, there are a few others worth mentioning. HTML5, for example, produces higher-quality images and is well-suited to mobile (retina) screens.
GIF ads, which are still 8-bit files, can be particularly unappealing. Aside from that, animated HTML5 ads are made up of multiple files stored in a single page-like container. This is done in such a way that loading times are improved and display time is reduced significantly.
Animated HTML5 Banner Design Service
You now have all of the facts that HTML5 is the most effective method for creating animated display ads.
Invest in your business a high-quality HTML5 banner ads today, and watch your sales skyrocket. We design engaging, fully animated, Google Ads friendly HTML5 banner ads – that really work. You can order a package with different sizes and quick delivery just for a tinch of your advertising budget. With the revenue that this will produce for your business, it is well worth a tiny upfront investment.