You could be wasting a lot of money if your company is still using static banners instead of HTML5 ad creatives.
It doesn’t matter how frequently your display ads appear these days; you must make them dynamic in order for them to be noticed by your target audience.
HTML5 is the fifth version of the HTML language, which is used by programmers and designers. Developers and designers can use this version to create small canvases that can be used for ad formats.
This means you can come up with new, fresh, and attention-getting ideas to incorporate into your ad and grab people’s attention. With so much marketing material in front of users these days, the more you can do to encourage them to engage, interact, and enjoy the experience, the better.
What Makes HTML5 Ads Special From Static Ads
Static banners may go unnoticed by website visitors. Ads with movement, on the other hand, are much more difficult to ignore.
Rich media ads can include graphics, animation, video, sound, and interactivity instead of just a flat image or text, and the right combination can make an ad very visually appealing to a viewer.
You can give your audience control over the ad by providing options for them to learn more, watch a video, and navigate through other options. HTML5 ads are far superior to static ads because of all of these factors.
The Advantages of HTML5 Creatives
HTML5 advertisements distinguish your brand and make it more relevant to viewers. Some of the advantages of using HTML5 creatives in your digital marketing campaigns are listed below.
According to eMarketer, rich media banner ads have a higher click-through rate.
When compared to all other types of digital display, video and rich media are expected to grow the most. Because engagement leads to conversions, both large and small businesses are taking full advantage of HTML5.
It’s also simple to make real-time updates to live banners to keep them timely, relevant, and successful, thanks to technological advancements.
Expand Your Creativity
HTML5 ads provide a nearly limitless number of ad types to choose from and use on any device. This gives you a lot of creative freedom to try new things and be creative with your ad designs.
The sky is the limit when it comes to changing the type of content in your ads, combining graphics and sound, and creating interactive experiences. For designers, this creates a much more dynamic and inspiring experience, and for viewers, it creates a much more enjoyable experience.
Increased Click-Through Rates
Rich media ads have higher viability and click-through rates than static ads. They’ve also been discovered to be more memorable, influencing recall and recognition of brands.
Rich media can link to multiple pages instead of sending viewers to a single landing page, giving them a more tailored experience.The landing pages can display information relevant to the viewer’s choices, encouraging them to engage with the brand further.
Visuals Have More Room
Static ads are limited to a certain amount of space on a website, which is determined by the website owner. HTML5 allows you to create a more dynamic experience and convey more information in order to demonstrate products or services.
Scrolling content, embedded visuals, expandables, and more can all be used. It’s a lot more effective than a single frame static ad for digital advertising.
Animated HTML5 Banner Ads Design Service
Rich media creative innovation should be a big part of your digital marketing strategy. If you haven’t tried HTML5 creatives yet, now is the time to do so and entice users with more dynamic ads!
Invest in your business a high-quality HTML5 banner ads today, and watch your sales skyrocket. We design engaging, fully animated, Google Ads friendly HTML5 banner ads – that really work. You can order a package with different sizes and quick delivery just for a tinch of your advertising budget. With the revenue that this will produce for your business, it is well worth a tiny upfront investment.