Browsing all articles in / Banner Advertising

What is the Concept of PEAR?

Posted Posted by BW Admin in Banner Advertising, Banner Design, Blog     

How many people browsing the internet actually click on banner ads? Very few and for any number of reasons, but they tend to boil down to the potential consumer not being interested in that ad, or at least not being interested just yet. For example, you may see ads for vehicles all over the internet,

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How Banner Ads Are Done All Wrong

Posted Posted by BW Admin in Banner Advertising, Banner Design, Blog     

Banner advertisements hold a weird spot for marketers. One the one hand, they are obviously popular because they are everywhere, in a wide range of shapes and colors. On the other hand, marketers hate them because they have become boring, completely removed from what the consumer does and wants, and only rarely work. In fact,

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Tips for Reducing Google AdWords Costs

In reviewing some stats for blogs and websites you will discover that a lot of people have made searches about increasing their Google AdWords price rates. However in actual the rates for Google AdWords don’t increase, they actually drop. You can follow the following five simple techniques that will make sure that you are able to keep your costs of Google AdWords to a reasonable limit.

Let Your Campaigns Draw in Traffic

Posted Posted by shaswata in Banner Advertising, Blog, Premium     

Determine Your Bid Cost If your campaign has been underway for some time and you know how much each conversion costs, it might be advisable to increase your bid and get a higher position for your ad in order to raise the number of clicks through your site and get more sales.  However, keep in

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Let Your Campaigns Draw in Traffic…continued

Posted Posted by shaswata in Banner Advertising, Blog, Premium     

The main reason why any of us want a website is to have people see it. If you have a business website, you want conversions and returns, but more importantly, you need visitors. You’ve probably given web traffic serious thought already – how to increase website traffic, how to use your ad campaigns to draw

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The Return of the Undead Ads

Posted Posted by shaswata in Banner Advertising, Blog, Premium     

See how the Coca Cola Conversations microsite helps focus of Coke collectibles. Static Banners – Not a Static Existence Static banners have always been the fall-back couch of internet marketers and over time, have been the foundations of other interactive campaigns. Banners have been used to generate clicks, let consumers enter into contests, promote products

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The Return of the Undead Ads…continued

Posted Posted by shaswata in Banner Advertising, Blog, Premium     

“What goes up must come down” or so you’ve heard. In the world of marketing though, the idiom is not always true. There might be crests and trough in basic principles, but the truth is, advertising is still doing a job of reinforcing and not initiating what people would like to see and believe, and

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The Main Elements of Banner Ads

Posted Posted by shaswata in Banner Advertising, Blog, Premium     

Make a Good Copy Two rules of thumb when creating copy for a banner ad: keep it interesting and keep it short. There is a landing page where you can be more verbose, but for the banner you need to keep your content precise and brief, as a little addition to the punch line and

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Why Online Display Ads

Posted Posted by shaswata in Banner Advertising, Blog, Premium     

What Format of Advertising? Having decided on the kind of advertising you want to do, you need to know about the different kinds of advertising relevant to the media you are using. Pop-ups and Pop Unders: Usually blocked by most browsers, pop-ups and pop-under ads can still be used in the form of Hover ads

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