Why Paying for Quality Banner Ads is a Good Investment
Posted in Many designers already know that one can order fast and cheap but poor quality work or order more expensive, slower work that is much higher quality. While the business of any business is to turn a profit by cutting corners as much as possible, cutting your design budget for things like your website and your [...]
read more...Retargeting Your Banner Ads as a Small Business
Advertising a small business online is a highly confusion piece of work. Most business owners know that the top positions in the Google search results for a given keyword (or set of words) is very desirable in order to attract attention. However, search engine optimization is a very tricky beast; the algorithms under which it [...]
read more...What is the Concept of PEAR?
How many people browsing the internet actually click on banner ads? Very few and for any number of reasons, but they tend to boil down to the potential consumer not being interested in that ad, or at least not being interested just yet. For example, you may see ads for vehicles all over the internet, [...]
read more...Seven Steps to Designing Ideal Banner Advertisements
There are plenty of places to study how to best do basic advertising displays so that you attract customers and not put them off. While you could take entire courses around this idea, we have compiled a list of the most basic and best ways to showcase your business to others and thus bring in [...]
read more...How Banner Ads Are Done All Wrong
Banner advertisements hold a weird spot for marketers. One the one hand, they are obviously popular because they are everywhere, in a wide range of shapes and colors. On the other hand, marketers hate them because they have become boring, completely removed from what the consumer does and wants, and only rarely work. In fact, [...]
read more...Creating Great Web Banner Ads
Web banner ads are very common online; so common that many of them cause banner blindness. However, there is no cause for dismay; banner ads still hold a great deal of power IF you are willing to put the effort into them. In order to create good banner design, you should look at them not [...]
read more...Tips for Reducing Google AdWords Costs
In reviewing some stats for blogs and websites you will discover that a lot of people have made searches about increasing their Google AdWords price rates. However in actual the rates for Google AdWords don’t increase, they actually drop. You can follow the following five simple techniques that will make sure that you are able to keep your costs of Google AdWords to a reasonable limit.
read more...Benefits of using an Online Display Network
A difference in opinion exists between the internet marketers and advertisers over the effectiveness of the Google Display Network which was formerly called the Content Network. The reason for this conflict in opinion exists mostly because of the fact that a lot of people have tried to display their banner ads using this service but [...]
read more...Let Your Campaigns Draw in Traffic
Determine Your Bid Cost If your campaign has been underway for some time and you know how much each conversion costs, it might be advisable to increase your bid and get a higher position for your ad in order to raise the number of clicks through your site and get more sales. However, keep in [...]
read more...Let Your Campaigns Draw in Traffic…continued
The main reason why any of us want a website is to have people see it. If you have a business website, you want conversions and returns, but more importantly, you need visitors. You’ve probably given web traffic serious thought already – how to increase website traffic, how to use your ad campaigns to draw [...]
read more...The Return of the Undead Ads
See how the Coca Cola Conversations microsite helps focus of Coke collectibles. Static Banners – Not a Static Existence Static banners have always been the fall-back couch of internet marketers and over time, have been the foundations of other interactive campaigns. Banners have been used to generate clicks, let consumers enter into contests, promote products [...]
read more...The Return of the Undead Ads…continued
“What goes up must come down” or so you’ve heard. In the world of marketing though, the idiom is not always true. There might be crests and trough in basic principles, but the truth is, advertising is still doing a job of reinforcing and not initiating what people would like to see and believe, and [...]
read more...The Main Elements of Banner Ads
Make a Good Copy Two rules of thumb when creating copy for a banner ad: keep it interesting and keep it short. There is a landing page where you can be more verbose, but for the banner you need to keep your content precise and brief, as a little addition to the punch line and [...]
read more...The Main Elements of Banner Ads…continued
Let’s talk about the web page you were on right before this one. Do you remember the ad on the left sidebar? Had you noticed the banner above the content you wanted? Did you notice the animated banner at the right? Chances are, your answers to these are no, no and no. You are not [...]
read more...Why Online Display Ads
What Format of Advertising? Having decided on the kind of advertising you want to do, you need to know about the different kinds of advertising relevant to the media you are using. Pop-ups and Pop Unders: Usually blocked by most browsers, pop-ups and pop-under ads can still be used in the form of Hover ads [...]
read more...Recent Articles
- Why Paying for Quality Banner Ads is a Good Investment
- Retargeting Your Banner Ads as a Small Business
- What is the Concept of PEAR?
- Seven Steps to Designing Ideal Banner Advertisements
- How Banner Ads Are Done All Wrong
- Creating Great Web Banner Ads
- Tips for Reducing Google AdWords Costs
- Benefits of using an Online Display Network
- Banner Design Principles
- Web Banner Ads – make it Effective & Optimized