A difference in opinion exists between the internet marketers and advertisers over the effectiveness of the Google Display Network which was formerly called the Content Network. The reason for this conflict in opinion exists mostly because of the fact that a lot of people have tried to display their banner ads using this service but not many have made any headway. When you use the pay per click approach for marketing, you are at least of the knowledge that someone who entered a relevant keyword in the search engines clicked on your link but with online display networking you could be targeting someone who is doing something else like playing a video game online. The main trick is to harness the power of the online display network and make it as beneficial for your marketing campaigns as possible.
The online display network has been created to inform people about different offers and products through visual ads that can appear anytime while the person is on the Internet looking for a particular product or service. Consider a user playing a game of chess or reading the story about the latest chess match between two champions. With the online display network, an advertisement will be displayed that will inform the user of a great new chess set that is in stock and how he should simply click the link to order it right now.
A very important factor to keep in mind when you are promoting your services through an online display network is to remember to focus on the art of distraction. With online search networks, the users get to arrive on a particular website using keywords and other search terms while display networks entice the users to log on to a specific website from the visual ad that they are viewing. Therefore it is important to remember distracting text and images or videos that will make the user stop what he is doing and get interested in the products and services the banner ad is offering. The text on the advertisement must be compelling and you should also think about making a variety of banner design so that you can target different audiences in a different way.
A very distinct advantage of using the online display network is that the number of users and clicks you will get are definitely greater than online search networks. In fact, customers and other potential clients will get a chance to see your advertisement even before they have entered the relevant keywords into the search engine. This will help you avoid direct competition with other brands since your advertisement is being shown first.
When you display your banner ads through an online display network you are in the running for making more money and the return that you get from this investment is considerably higher than if you use an online search network. A lot of people who are not reading for particular products can still arrive on your website if they see an advertisement.