What is Banner-Advertising?

Posted in Banner Advertising     

Banner advertising is one of the oldest forms of advertising on the Internet. The banner ad is made up of an image file that links to a website. When these ads were first used, the number of impressions or the length of time that the ad was displayed on a page often set the prices. However, it has become much more common for these ads to be a form of pay per click advertising. That means that the advertiser only pays if someone actually clicks on the ad.

You’ll notice banners on many of the websites you visit online. They are often located at the top of a page or at the top of an article. You will also notice tall, skinny banner ads in the left or right column of a website. Although these are often referred to as skyscrapers, they are still a type of banner ad. The term banner advertising now encompasses any image ad that links to another web page, even though the shape most people think of when they hear the word ‘banner’ is a short, wide rectangle.

Regardless of the shape, there is a reason you see banners all over the Internet. It’s because they work. Although not that many people who see an ad click on it, those who do are generally interested in what the advertiser has to offer and are more likely than the average Internet user to purchase the product or service being advertised.

Because these ads are usually pay per click, advertisers can run tests to find out the average number of clicks it takes to make a sale and set the amount they are willing to pay for each click accordingly. In this way, the advertiser makes money. In addition, the site owner and advertising network both profit from the advertising revenue generated by banner advertising.