The revival of banner advertising online
Posted in Banner Advertising
banner ads online is a powerful tool for cost-conscious advertisers looking to increase brand awareness. The quality of the banners and understanding of where they appear, are crucial for making any firm to implement in their advertising campaigns.
On average, receive a trough click on the banner% 0 2 – 0 6%, but some banner ads receive a CTR of 3%. A well designed banner can reach 1% clickthrough rate (CTR) or more. Targeted banner impressions often cost $ 10 per 1,000 impressions ($ 10 CPM). This corresponds to an advertising value of $ 1,000. 00 and a cost per click (CPC) of only 10 cents. Other benefits of marking your logo and web address displayed 150,000 times on other sites (100,000 on your banner and 50,000 on your pop-unders).
A major advantage of this advertising is that it cost and never sleeps. Unlike static or animated GIF banners usually easy 468 x 60 banner using banner ads are now using Flash technology employs animation and interactivity to encourage more people to participate and expand the impact of each print.
However, there are some things to consider when creating a banner ad is. You must first see a theme of the banner to determine the size and types (horizontal, vertical, square), and select appropriate graphics are used and finally, the content of the banner.
The most important factor Banner advertising is the placement of the banner on the website that you publish to. A user is more likely to click on your ad when it appears near the top of the webpage. A visual banners, usually catches a lot of animated eyes and causes visitors to click on it to your website. Also a banner with a very simple design with blue lettering on white background draws attention. Blue text is similar to a hyperlink and the white background gives the impression banner as content and also improve the CTR. You need to find websites in a similar niche, selling, do not compete with each other and negotiate ad prices to compete to be displayed on your banner. banner ads online is an emotion rather than logic Convincer temptation, but they are sufficiently equipped to boost your business.
