Banner Advertising – 4 Surprising Reasons People Aren’t Clicking on Your Ad
Posted in Banner Advertising
After you’ve spent time making a banner ad or money having a designer make one for you, it can be tough to see it get only a few clicks. Don’t let this happen to you – learn the four top reasons people aren’t clicking on your banner ad and what you can do to fix it.
They don’t know what you’re offering
If you have an animated banner ad, web surfers may only stick around long enough to see part of it. So, if you make people wait a while to get to the point of the ad, many people might miss it.
This doesn’t mean you should give up on animated banner ads, because they can be used effectively. Try to have each frame of your ad show something meaningful, whether it’s a photo of your new product or a compelling headline. Give people more reasons to click your banner ad and they’ll respond.
They don’t see you
People won’t click on what they can’t see. So, even if you have the world’s best banner ad, it is just as important to spend time choosing good places to use it online.
Is your banner “below the fold”, meaning that people have to scroll down the web page to see it? Or maybe you are advertising on a website with too many other banner ads on it, so you are fighting for the attention of potential customers.
To help you pick banner ad placements that can help your display ad stand out, ask the website owner where on the page your ad will appear and how many other online ads are around it.
They don’t trust you
Some people think that banner ads are just about getting people to click by any means possible. Unfortunately, this has led to shaking, blinking, and downright deceptive ads (no one really believes they’ve won that contest).
Web users have responded by looking at display ads with a critical eye. So, make sure your ad has a professional look because it could be the first thing a potential customer sees of yours. A simple, polished ad will earn people’s trust and will earn you new customers.
They’re not interested
When you place a banner ad in front of someone, you’re asking them (nicely) to leave what they’re doing and come visit you. To do this, it helps to give them a compelling reason for them to click. Make their decision easy – announce a new product, a special sale, or a free giveaway to drive more people to your website. Go the extra mile to stand out and get more clicks.
Now that you know the top for reasons people don’t click on your banner ad, take action! Many of your competitors are still making these mistakes, giving you a perfect opportunity to make banner ads that get noticed, win new customers, and boost your sales.
