Google has specifically created a very beneficial internet marketing tool in AdWords advertising. In accordance with the idea of keywords, the idea consists of brilliant placement of ads on relevant websites, so as to determine that only the most highly targeted traffic is guided your way through those ads. You have the alternative of both text ads or banner ads. Google has particular size parameters, and your ad units must abide by those parameters. Text ads must consist of 2 lines of text, along with a header line.
The Quality Is In The Keywords
No matter what you eventually sell on your website – whether it’s a complete product range regarding something, or some services, or even a simple affiliate marketing plan – you must have quality content on your website. The quality of your website content determines the price of your AdWords advertising. It also depends on the amount of earnings generated by the hits resulting directly from this advertising.
It might seem like a good idea to use a misleading keyword phrase in your Google AdWords campaign in order to direct more traffic towards your website. But always remember internet surfers aren’t stupid, and they know what they’re looking for.
And if your AdWords advertising and marketing says you’re marketing carpets, but there’s no reference of carpets anywhere on your website, your visitors won’t turn into customers just because they’ve reached your website, so they might as well buy something.
On the contrary, this kind of misleading AdWords advertising can have the very opposite effect. It can totally destroy your brand name and market trustworthiness. It can contribute to the search engines despising you. It can even lead to a “Google Slap”, which is what happens when Google increases your bid prices for keywords because of irrelevant website content and low page ranks on the search engines.
The Targeted Audience
The importance of relevant keywords can’t be emphasized enough in making your Google AdWords campaign a successful marketing venture. Internet surfers like websites that provide what they advertise. Even more significant is that your ads should be applicable to the particular market segment you’re targeting.
For example, if you’re selling health products related to asthma, mention something about the discomfort experienced by asthmatics – in such a way that it touches an psychological chord inside them somewhere, compelling them to take a look at what you’ve got to provide.
Almost all Internet marketers are however aren’t capable to make optimum use of AdWords advertising. Consequently, they simply end up paying needless costs without adequate conversions into revenues. Furthermore, the bid prices of the AdWords also increases, if the landing page of your website isn’t totally related to the keywords employed.
If you make use of the simple tips provided above, you can easily gain a pretty decent advantage over your competitors, with increased revenues and a reduced cost of advertising.