If you are interested in using banner ads to help advertise your business you are making a great choice. When using banner ads for your business you are getting great results for less money than you would spend using traditional methods of advertising. The internet users are increasing each and every day. Banner ads are proven to be very effective when marketing for small and large businesses, and to get the most out of them there are a few different things that you are going to want to know.
The main sizes of banner ads are rectangles. These can be as little as 180×150, or as large as 336×280. You can also use square banner ads as well. You can try to use vertical rectangles if you would like to, and leaderboard. Leaderboard are banners that go across the tops of the pages, or act as a headline. They are also used at the bottom of pages, and others can take up half pages. Whatever size you choose is going to be up to you, in balance with the appearance of your site.
Positioning is very important, when using banner ads. There are many proven statistics that show that ads generate more view when they are placed in certain areas on the page. It has been shown that ads that are placed directly into the middle of the content are the most effective. The next most effective are banner ads in the heading, and then ads known as skyscrapers that are placed in the right column. Lastly, the least effective ads are ones placed on the left size of the page. To have an effective ad, 75% of your banner should be a picture, and the text clear, and easy to read and understand at a glance. This is very attractive to the readers eye, making it more attention grabbing, and encouraging for the person to click on it.
You want to make sure that you have a very strong headline, and very convincing content. Use the words like ‘best, fastest, cheapest’. You want words that are going to persuade someone to want to know more. You also want your ad to blend into the page, so it doesn’t look like a garish advertisement. Matching the fonts, and the background colors so that your banner ads blend in with the pages, will get you more clicks. You also want to create multiple different banner ads, for each different campaign you are trying to run. Not every ad is going to be effective on everyone, so this will help you target a wider range of viewers.
Using banner ads to promote your business is going to boost your traffic, and generate more leads for you. You will be saving money, and you will be advertising more efficiently, since you will be placing ads on pages that are already targeted to people interested in your services or products.
Start placing banner ads to increase your business, and compete with other businesses today, they suit home sellers, small businesses and before you know it you’ll be one of the big businesses yourself.