How Relevant is Banner Advertising?

Posted in Web Marketing     

How Relevant is Banner Advertising?

Banner advertising is usually used for generating web site traffic at a very minimal cost albeit attracting thousands of qualified targeted visitors. Although it is the oldest form of advertising, it is by far the most popular and widespread form of advertising on the internet. This form of advertising is generally considered a more affordable and effective way to promote brand awareness when compared with print media.

On the contrary, banner advertising is less popular today because many banners get blocked by ad-blocking software and banners lack the keyword advantages of text links. It helps to corner the market when you do advertising for your business. The more exposure your website gets, the more the possibility you will have sales, which is the core to any business. Banner advertising is sold on a monthly basis.

With the availability of many placements on major portals and increasingly on social networks, internet users are being bombarded with offers. Banner advertising is measured by click-through rate. Click-through rate is the percentage of page views, to the number of times a visitor clicks on the banner.

For companies that have an internet website, this form of advertisement is the best approach as it is the popular approach to reaching out a broad audience on the internet. It can be used to promote sales, new products, raise brand awareness and message communication.

Banner advertising provides the customer with advertising space on the internet portal. This service allows customers to promote their services or product by renting banner space on internet homepage. For business that do not wish to display their web address, this form aptly serves their needs.