Things To Check Out Before You Go For Paid Banner Ad

You may be planning to place your banner ads to several advertisers’ sites. You may be skeptic about investing money for your paid banner ads. Don’t worry. According to a recent research, if you invest for your banner advertising, your sales can raise nearly by getting new visitors. So you are getting 300% return on your investment.

If you are getting a good return on your investment, you would certainly be interested about paid banner advertising. This is why banner advertising is so popular among advertisers.

For paid banner advertising you need to follow these steps:

Choosing the right publisher website: You need to know about the publisher who will publish your banner in his site. You must choose such publisher who gets thousands of viewers per day in his website. Another thing you need to keep in mind. You have to know what service publisher’s website offers. The publisher’s site and your site should somehow target the viewers having similar mindset. This is to ensure you should get a good fraction of traffic in visitor’s site. As per site’s popularity, different search engines provide them page ranks. Sites with high page ranks (PR) are right for advertising.

Rate: Different publishers have varied banner advertising rates. You need to know how much each publisher charges and what benefits they claim to give you in return. One way of banner advertising is Cost Per Click cost is charged according to the number of clicks-through in banner ads. In another way, banner advertising is done in Cost Per Impressions (CPM) basis. Publishers charge money according to number of times your banner is shown. But impressions are not very reliable source for banner advertising. There may be 20 impressions on a day on your banner, but there may be few clicks on that banner. Reality is only two visitors came to site by that clickable banner on that day. Cost for CPM is lower than CPC.

Position: If the publisher gives your banner a small space and places it on a portion of the web page where people usually won’t look at the banner, then click-through rates will be certainly less. You have to ask for the available positions in the publisher’s web pages. Next you have to analyze where can be maximum visibility within a web page. When the web page loads for the first time in front of the visitor, viewer’s eyes go to the top and right side of the web page. One of the most popular banner sizes is 728 x 90 pixels which is placed at top header of the page. Skyscraper banner is placed on the right side of the page.

Banners of sizes 125 x 125 pixels are placed in top middle of the page. If the web page contains an article, then banner of similar subject can be placed wrapped with the article text. Like you have an article on body building, a banner ad can be placed within text on a gym advertisement, body building capsules or equipments.

Competitor analysis: Watch your competitor’s moves. See where they are placing their banner ads. Don’t place your banners in a site where your competitor’s banners are also running. Then your target audience will certainly be divided among you and your competitors.

For attracting and receiving a highly targeted traffic, you need to have a nice banner design. Your banner should preferably be an animated banner to pull visitor’s attentions and draw the traffic. If you have a good animated banner it is time to place it on a ‘most viewed’ website at a proper visible position. That way you can largely gain from your paid banner advertising.