How Ad Optimization Helps You Go Places
Posted in The world of online advertising is brutally competitive with every campaigner trying to get to the top of the food chain. In an ideal scenario, the right message would go out to the right person at the right time. This ideal scenario is, however, what looks good on paper, and the task of filtering through millions of viewers to strike the best match is often more complex than you’d rather prefer. But we have insider tips to cover everything you wanted to know about making better ads online, and in this session we decode all those secrets you were unaware of.
1. Generate Compelling and Creative Ads
Finding the right ad for your campaign is part art and part science. Assuming that you have zeroed in on your target audience and what keywords you want, concentrate now on making your ads creatively unique. This automatically implies that your ad has to be compelling and the banner you use for your advertisement is edgy. Banners can be of different dimensions, but the underlining factor still remains that your banner must be interesting enough for your target audience to click on it.
Once you have decided which banners you want to use, and the ad copy you want to run, run a test. Do not wait too long to gauge performance of your banners, but do not pause or delete them after the first day. Experiment with keywords and layout to increase CTR, and try to engage with the customer. Ad optimization is an ongoing process that always needs attention. Understand that the same advertisement may cause banner blindness, ie, a situation where your target audience does not notice your banner any more. On the other hand, a newly laid out ad or even a slightly tweaked old ad in an interesting package may renew their interest in it, therefore giving you higher CTRs. Compare these ads and see which ones were not really working, and you will be left with the winning ad. It’s really as simple as we made it sound.
