6. Understand how Ad Positioning Works You can achieve maximum optimization of banner ads depending on where you are placing them. It is important to know your target visitors and even more important to know that putting an ad in a very popular website with multiple other ads will only cause banner blindness where your
You can never have enough tips when it comes to banner advertisements. What you need, therefore, is a compilation of the best practices for creating effective banner ads. In this session we give you the top ten tricks to create banner-blindness-proof ads. 1. Subtle Animation Animation may be a great way to attract attention but
2. Invest Right! In the world of advertising, your budget most often causes the biggest conundrum. Like Lord Leverhulme once famously said: “I know that half of my advertising budget is wasted, but I’m not sure which half.” Your advertisement budget will depend on the form of business you have, and can range from 1%
The world of online advertising is brutally competitive with every campaigner trying to get to the top of the food chain. In an ideal scenario, the right message would go out to the right person at the right time. This ideal scenario is, however, what looks good on paper, and the task of filtering through
4. Use Images Wisely Often visitors may not spare enough time to read all the text on your landing page, and instead look at the images you have used on it. This makes it important to use images wisely and make them work for you. Create a unique image that displays some vital information to
In online marketing, a landing page is a lead capture page, that is, a page where traffic is sent after clicking on an advertisement to prompt an action or a result. This is of immense use in marketing because it displays a directed sales copy as an extension of your advertisement. This continuation function makes
There are a lot of websites that allow you to create a free banner by providing you with several free templates. All you have to do is to select a template, add your text and literally create your banner design in a matter of seconds only. However, the down side is that the company (that […]
Have you ever seen those box-like ads all around the internet? Some are big, some are small. Some animated, some static. They are called Banners- a platform for you to market your products and services to the internet world.Banner ads really work, that is why many businesses and website owners use them! Here are some great tips for choosing the best size, placement, and more for your banner ads.
Christmas is one occasion that demands a lot of activities. The economy seems to be in its robust best and sales and purchase reaches its peak. You might see Christmas banners cropping up everywhere. Even if you have only a small business, Christmas is such a time that you get the maximum sales. Designing some […]
As a webmaster, you likely use advertising as your primary source of income. Therefore, it is critical that before a website is ever built, you should strongly consider what sizes will make the most sense for your website. Undoubtedly, you will have ads both above and below the fold – meaning above the bottom of […]
The word ‘Banner’ has its origin in Spanish named ‘Bandera’. Banners are quite an important tool in the successful branding of your business. If you had ever started a business and used banners as a way of promotion then you would have understood the importance of banners. Banners are a means or medium through which […]
The way in which an advertiser or publisher designs their banner ads plays a much larger role in their ad campaign than they might think when creating their ads. Studies have shown that even minor changes to certain designs on banner ads has the ability to increase a banner’s click-through rate and improve the overall […]
You’ve seen them all over the net. Be it in social network sites or public video sharing sites, banners are always there to advertise other people’s product. But, do they sell? In this article, I’m going to share with you the art behind banners that sells! Banner fact #1: When designing banners, you should sell […]
There are different things to consider when designing banners. All the ads that you’ve been seeing online is either creatively created or just simply there to advertise. It is time to stop and think; are you really selling your banners?
Statistics tell us that there are 4.6 million cell phone users in the world. This is proof that there are 4 times more cell phone users than computer users. Looking at this we can clearly conclude that this is the greatest opportunity to generate revenue making mobile banner ads which could effectively give your business […]