What If Your Keyword Research Doesn’t Seem to Be Working?
So, you have done your keyword research, but you still are not getting the traffic that you want. You have used your favorite keyword search tool but you are not getting the results. Here’s a question for you. How much do you know about your competition?
You may have put some thought and effort into finding a niche before you even built your first website. You might have specifically chosen optimization keywords that seemed to have few competitors. That being the case, you have good reason to wonder why you are not getting all of the traffic.
There could be many explanations. You might have chosen keywords that just aren’t very popular. They are usually the longer ones. If there are only a few people typing in those terms, then you won’t get much traffic, even if you aren’t sharing hits with your competitors.
Another explanation is that your competitors found out what your keywords were and starting using them too. They may have gone to Google and signed up for AdWords. If that’s what happened, every time someone types in your keywords, their ads come up.
Basically, they were spying on you and you didn’t even know it. Turnabout is fair play. You can always spy on them, too.
Most keyword search tools are limited in what they have to offer. The best suggestion is to find a tool that offers more for your money. In this case, you want to be able to do more competitor research.
You can find out what keywords and AdWords terms your competitors are using. The better companies provides tools that allow you to type in a competitor’s domain name into a search box.
After a few moments, you will see a list of keywords that the site advertises under. You can learn how many clicks they are getting and how much they are spending on their campaigns.
This kind of competitor research allows you to go to Google and place a few strategic bids. The next thing you know, you should be getting more clicks of your own, which equates to more money in your pocket.
Relying on organic search optimization simply doesn’t work anymore. Practically everyone knows the rules. There are no more secrets. You should look for a keyword search tool that provides more than just search data.
Effective advertising is the key to success these days. You need to be able to write copy that sells and place your ads strategically. Every advertising dollar that you spend needs to be worthwhile.
In other words, keyword research is just the beginning. Researching what competing websites are doing is the next step.
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