Banner Advertising – the Key to Brand Marketing

Posted in Web Marketing     

Banner Advertising – the Key to Brand Marketing

While surfing through Internet one is common in most of the websites is flashing of jazzy banner advertising. Petite and pretty formation of these graphical ads surely turn our heads and our mouse to click upon them. So what are these rectangular piece of ads empowered with to create stimulating effects on its fragment of viewers? Biggies in online businesses bet on these to bring them potential traffic to their traffic. Small players invest on these ads to make a big impression that camouflage their size of business to stand next to bigger competitors. Some site owners simply boast off their latest promotional offer by roping through these crowd pulling ad forms.

As per expert designers of banner ads, share of planning, putting efforts and investment of time involved in banner ads contradict small size of them considerably. To get the banner ad pull heavy and heavier traffic, designers put in great and greater attempts in selection of contents, images, designing tools, experimenting on effectiveness by adding or altering components of banner ads and conducting researches on placement of these ads on publishers etc. As a well composed banner creates huge impacts on surfers, likewise positioning of the banner at the publishers’ sites equally potent in bringing traffic. After all, it the that site that acts as the source of traffic for a banner ad. Therefore, an array of factors work behind success of a banner –

1.A catchy headline

2.Keep the prim and simple

3.Limit file size as much as possible to get easily loaded

4.An animated or flash banner is 25% more effective than static banners.

5.Place the banner at a site that do not pose as competitor

6.Discard sites that act as ‘banner farm’ by clustering too many banners

7.Select the sites that complement the products your site is dealing with.

8.Sites attracting sheer number of Internet users to it is able to drive potential traffic to your site.

With passing of time, banner advertising happens to the advertising tool most of the advertising company and advertisers want to incorporate to their array of advertising campaigns to make sure they can successfully perform task of branding, multiply traffic of visitors and generating sales and profits.