Banner Advertising – How to promote on the web
With so much traffic on the web, advertising on the internet has become a multimillion dollar industry. The staple method of advertising on the web is through an internet banner ad. An internet banner ad is a rectangular box, usually placed at the top of the hosting website to attract viewers as soon as they log on to the site. So how do you get your advertisements noticed? Well, here are three tips to help you get started:
Tip 1 – Keep It Direct: when a potential customer views a banner they need to understand what the ad is for immediately, so be honest, concise, and direct. Also, be sure to have a “Click Here” that is clearly visible so the prospective customer can easily access your advertisement. After all, the whole point of an ad like this is to redirect the person to your company, so make it easy for them to do so!
Tip 2 – Develop Variety: Be sure, as with any type of marketing, that your banner is targeted for the intended viewers. By developing a variety of banner advertisements, you can provide yourself with an arsenal of marketing material for any website or audience.
Tip 3 – Manage File Size: We are not talking about the drawers in your desk, but the size the banner takes up on a server. The smaller your internet banner ad is, the faster it will load, and the faster it will get noticed. Keep your banners around 15 KB or smaller.
With these three tips, you should be able to develop a sound foundation of designing your next internet banner ad. Remember, unlike magazines and newspapers that have been around for hundreds of years, you are working with something that is relatively new, so don’t be afraid to experiment!
If your Banner Advertising are delivering less than stellar results, you may need to learn some banner ad best practices. There are several things you can do to improve the effectiveness of your banner ad campaign, and these best practices will show you the ideal way to improve your banner ads.
Do your homework Make your words work for you Remember to stay relevant