The Benefits of Banner Advertising

Posted in Banner Advertising     

The Benefits of Banner Advertising

Banner ads primarily came on the Internet in 1994. There are 2 main benefits of banner ads. The first of these is that it lures the user and beckons him to click on the banner ads through which the user reaches the advertiser’s websites. This is called a ‘click through’. The number of click-troughs divided by the number of impressions is called a ‘click through ratio’ or ‘click rate’. Its easy to measure and shows a direct measure of a banner’s effectiveness. Secondly banner ads help build brand recognition. Although ad agencies may claim otherwise it is almost impractical to measure. Utilizing user surveys and market research can be done but these may not be precise and abstract compared to the straightforward business of measuring click throughs and site traffic. An important fact to remember is that if you want your ads to be seen you have to make them compelling towards the user.

Banner ads may bring prospective customers to just within one click away from your business or products. Considering that a large majority of businesses adapt to passive web strategies –building a web site and assuming that customers will automatically find it. A strategically placed banner ad is a very cost effective method of driving customers to your website that turns in it to a pro-active tool for a business.

Banner ads are traceable. You will never know as to whether any where else besides the internet anyone is reading your advertisement. Well with a banner ad you will actually know if people read it or not. You will not only see how many times a page was viewed but you will also get to know other customer response statistics such as click through rates.

Banner ads can be creative, eye-catching, appealing and affordable. They give you many opportunities to bring across your important message in record time, leaving your prospect with an on-the-spot opportunity to make a decision. Many a deal is closed thanks to banner advertising making them an ideal tool for generating revenue.