Online Banner Advertising To Enhance Traffic And Brand Identity
Online banner advertising, a traditional form of online advertising is considered to be an effectual way of creating brand and product awareness. This is a cost effective tool to promote your website, products, or services online.
Online banner advertising helps to enhance the brand identity and also generates traffic to the website. The ads should be appealing and effective enough to convert web surfers into potential customers.
Two primary categories of online banner advertising are:
Free banner exchanges: Another website displays your ad in exchange of you displaying their ad for them
Paid banner advertising: Pay publisher or banner network to post the banner ad
The placement and quality of an ad on the web are vital in the campaign success. The theme of the online ads should be relevant to the content of a particular website or the webpage they are on. The more relevant they are to a particular website, the more effective the banner ad would be.
This powerful tool of advertising is inexpensive and present round the clock on the web. For the marketers, this is a great way of increasing brand awareness. Often the banner ads are animated to attract viewers and extend the impact of every click. New technologies are being used to create effective ads and to increase the interactivity with the users. Nowadays, flash technology is being used to create effective ads.
The banner ads are usually effective if they are catchy and grab attention of the visitor to click through to your website. The other option is to make the text appear like a hyperlink to go with the content. However, the placement of the ad on the webpage is the most significant factor. If the ad is placed at the top of the webpage, the user is more likely to click on the ad. The website on which you are placing the ad should be in similar realm as yours.
Online banner advertising is a very successful and economical way of advertising.