When you visit some famous online portals, you see banners all over the site. This is a clear sign that banner advertisement has a lot of potential and it can compete with SEO and PPC. Even though some people think that banner advertisement is an old and rusted way of promoting your business, but if we realistically look around we will notice that it is still a viable way of promoting your business and products. What we need to understand is that if we don’t use the power of SEO and PPC effectively, then they won’t be good for us either. So, it’s not banner advertisement that is bad, it is in fact our strategy that can make or break a marketing campaign.
So, here are some of the things that you need to do when you are ready to promote your products and services with banner advertisement.
After you come across a portal where you feel interested in displaying your banner, then you need to first analyze it thoroughly in terms of how relevant it is to your products. You need to specifically look for a section that is relevant to your products and where you are likely to find your target audience. This is actually where you should place your banner ad to grab the attention of your market and bring them to your website.
If you advertise on an irrelevant section, then the chances of getting clicks will reduce. Plus, your target audience won’t be there. For example, if you are selling shoes, then it won’t be effective to advertise your banner on a portal that is all about electronics. So, this is something that plays a big, big role in making or breaking a banner ad campaign.
Now, the next thing that you need to do is to check the banners of your competitors. Remember, you need to create a unique banner if you want to stand-out and build your credibility. The reason why you should check the banners of your competitors is to evaluate their marketing strategies and see how they are trying to attract your market.
As you do your research you need to also come up with some compelling, catchy and attractive messages. Plus, these messages must also be short and concise. You need to convey a powerful message in a limited number of words. So, if something strikes you, make you sure write it down so you can enhance it further when you actually sit down to write copy for your banner.
There are certain colors that are famous in each industry. You need to know what colors will be good for your banner. It is vital to choose colors according to your industry as well as the portal where you intend to advertise. The reason why you need to see the portal is that it will allow you to use colors that will make your banner stand-out on the page.
Last but not least… You need to do some research to find a professional banner designer. Using a template won’t make you look professional and ultimately ruin your marketing efforts.
So, follow these banner design research tips and you will have a powerful banner and effective marketing campaign ready in no time.