Banner Attraction

When planning your promotional endeavors, the ultimate goal of Search Engine Marketing (SEM) is to attract more traffic (people) to your website. How is this achieved? Well, there are various methods but one of the most effective of those is banner advertisement.

Banner ads are defined as a form of online advertising that requires embedding an advertisement into a web page. When you click on a banner ad, it directs you to the advertised website. Usually, the ad is constructed from an image (JPEG, PNG, or GIF), JavaScript program or other multimedia technology. Animation, sound and video are common for banner advertisement. The images are normally wide and short or tall and narrow (hence the reference to banner).

To achieve a high position in search results and to also bring in that much needed flow of visitors to your site, banner ads should be placed on other sites that have interesting content. The general topic concerning the content is encouraged to be related to your site. This is made possible by using a form of internet marketing that falls under psychographics (any attributes relating to personality, values, interests, or lifestyles).

For example, if you sell part care products, you may want to run banner ads on high-traffic sites which consumers browse to buy animals, train pets, or to acquire about pet sitting. People visiting these types of sites are more likely to have a reason or interest in your product, so they are also likely to have an interest in your website.

Banner Ad Tips

Have Clear Graphics & Messaging – A strong, understandable message will help capture interest. Use Contrast – Background colors, bold text, and animation. Don’t clutter – Less really is more Keep Words to a Minimum – Try to use seven words or less