If you want to set up a business with a quick return of investment which does not cost too much, requires minimal manpower (if you are frugal and patient enough, you can learn all the facets all by yourself and not need any external help at all), and a business that can be set up and managed right in the comforts of your own home (or apartment, or pad, or wherever you are), then indulge in an online niche business.
But before doing so, you have to learn the trade first, know the basics of the business, and then observe and learn the strategies and online tactics being applied by those already deemed as successful in the online business.
First off, determine what you want to market, know your product’s marketability, identify the specific demographics that may need your product (the item that you choose need not be a popular item, in fact, products that are not currently the “rage” means little or no competition at all), and ascertain as to how to reach this market.
When you have done all this, then it is time to know what internet marketing tool would be best used as your advertising front and you may begin banner advertising.
Just like the billboards you see around you, online or virtual banner advertising reaches a great number of people and is less costly than the other internet advertising strategies. The trick in your success is to know which website to put your banner ad on.
All logic points to the fact that you should look for a site that has a connection with the product that you are trying to market and that is where you place your banner advertisements. For example, if you are selling bags and women accessories, you may want to place your banner advertisement on popular networking sites and other websites frequented by women say for example online female magazines.
The moment they grow interest on your banner and click on it, then they get transported to your domain.
After you have spotted the website or websites that you think would create the most online traffic for your own website, the next thing to do is know that site’s banner size and other advertisement placement requirements or you may end up making the wrong-sized banner.
Get the feel of the site where you are about to place your banner ad on and design your banner in such a way that it conforms to the design and feel of the site, not something that sticks out like a sore thumb. Also make sure your ad is placed above the fold. This is extremely important so that people will see your ad right away.