Web Ad Banner – How To Bring Tons Of Traffic

Posted in Banner Design     

Web Ad Banner – How To Bring Tons Of Traffic

Studies and statistics have shown that the Web Banner Ads are becoming more and more popular and being used more and more because of their potential to bring traffic to a website. In this article I am going to reveal to you some of the key secrets that you must know before you design your banner ads.

This can make a huge difference in your campaign and you will see your results multiply. Banner ads can be used to build a list in your specialised area, or drive traffic to your sales page or get subscribers for membership site. Whatever your purpose you can use the following strategies to improve the design quality of your Banner Ad.

Give your Web Ad Banner a catchy heading, which should tell about your best offer that your targeted customers should feel tempted about. By heading I actually mean the main text on your banner that you are trying to use to grab attention of a potential customer. For example if you have a membership site and you are giving 1 months membership site FREE, say something like ‘ Claim your 1 month FREE membership’. ‘FREE’ is a very powerful word, use this to your advantage.

Mention some of the key benefits about what your customers are going to get. Now continuing with the above example you may like to say, get unlimited FREE access to training material for a whole month when they subscribe today.

Images give a very high conversion. So it is important that you have a good image representing your product or services. This always grabs the attention of a potential customer.

There are a number of sizes that you can use for your web banner. There is no particular size that will 100% work every time, because as you might have understood by now that there are a number of factors responsible as discussed above. Some of the commonly used sizes that convert well are 250×250, 300×250, 160×80, 160×600, and 468×60.

There must be a call for action on you Ad Banner. You must ask to click on the Banner Ad. This can be easily done by using ‘Click Here’. An arrow pointing to the ‘Click here’ button works very well.

Most importantly use all or some of the above features in combination and see what works best for your product/market or services. You must keep testing and tweaking your ad banners and do split testing to check which Ad Banner is bringing you the most traffic. That way you can make your Banner ads work for you.