Banners are the oldest form of advertisement found in the field of business. Advent of internet has revolutionized the presentation of the ad banners. An advertiser promotes the products and services through online ad banners. These advertisements require an artistic skill and knowledge of graphic designing. A designer can create a promotional message with graphics artistically and creatively. A banner ad plays an essential role in drawing potential web traffic towards the company website. This offers an opportunity to an advertiser to convert the visits into the sales for an organization. It is instrumental in contributing to the revenue and profits of the organization.
The design elements of an ad banner should convince a viewer and persuade him to click on the advertisement. They contribute in arousing interest in the mind of the viewer towards the product or service advertised. A copywriter should use fresh and unique text which conveys the message of the company effectively. An ad banner can be made of plain text or with flash technology. The use of animation can make an online advertisement appear impressive and emphatic. A skillfully designed online advertisement creates favorable and everlasting impression on a customer’s mind. A designer can embellish an advertisement to leave an emphatic impression on the mind of the target customers. Animation can make your ad banners attractive in appearance. You can strategically place the unique content in the banner. The content or the text can be highlighted using different colors or animation. These online promotional messages should be placed appropriately and positioned accurately on the web page. Appropriate placement makes the appearance of an advertisement attractive on the web page. You can place the banner ads on the top of the web page. This can instantly grab the attention of a customer towards the product. A marketer should place a banner in a website which promotes the same business as the one promoted by the banner. This enables a marketer to draw potential traffic towards the company’s website. All these tips and tricks equip a marketer to generate sales through online advertisement.