How to Get More Clicks on Your Banner Ad’s

Posted Posted in Banner Design     

Most people avoid banner ads because they know they are going to be sold something. Generating curiosity in your ad would lesson that hard sell image.

Here are a few things to think about when creating your banner ad’s

1. Use a little bit of reverse psychology. For example if you see a door with the words “Wet Paint” the curios would come into contact with it. I saw an ad on a forum that just said “Warning don’t click here” I think it was very effective because it got my curiosity. You could say things like “Don’t click here if…. blah-blah-blah, well you get the point.

2. You could use vibrant words in your banner ad’s like sizzling, supreme, hot deals. In internet marketing you sell the sizzle not the steak.

3. You can use words like 50% off, buy one get one free, discount, etc. Just the word FREE gets a lot of notice even though I think its way over used.

4. Some form of security helps like ‘Guaranteed satisfaction or your money back.’ This helps take the fear factor away and provides more confidence in your product or service.

5. A beginner on the internet may not know that the banner ad can be clicked so using those well-known words “click here” will improve your click through rate.

6. You could advertise a free sample, a trail offer, or even a large reduction for a short period of time so they can try before they essentially pay full price.

7. To get a better click through rate focus on the benefits rather than the features. Things like how it will change your life, give you a whiter smile or loose weight while eating any thing you want. We have all seen these examples on the front page of magazine displayed at the checkout counter in your local grocery store.

You will start to critique banner ads. The next time you see a banner ad study it, see if it has one or more of the above suggestions. Think does it get my curiosity or is it trying to hard sell me something. Nobody likes high pressure sales.