As more and more software companies are well-designed banner easily accessible and within reach of your marketing budget of many small businesses, is a good idea to note these general rules when you design your banner to get results effectively your campaign banner.
1) Select colors for your ad to get attention and to change the background color of your website or landing page of contrast. Keep the design simple.Try to image relevant to your small business is used. Many small businesses often make the mistake of emphasizing their own logo in place of images that connect immediately with their flags, their business partners. For example, if you are a coffee shop owner, a fantastic picture of your coffee drink with your offer. If you are a broker, a picture of a house and a small picture of himself, something that immediately associate your ad withthe type of business you are in. As a general rule, known large companies that have spent huge amounts of money on branding campaigns can afford to quit their own logo in their advertising banners.
2) too short, concise content stick in the design of your ads. Think of snack size and content to ensure a strong call to action. Try to show a benefit and a call to action banner. When the shares are among the many call-to-beStand a greater chance of confusing because your future and click-through rate will suffer. Remember, the effectiveness of your click-thru rate is the message that is given out. Design attractive graphics are secondary to the professional texts. While the graphic design to attract attention to them, is the strong message that this is communicated to improve the effectiveness of your banner.
3) Because the area is a small banner to make sureThe use of readable text. Verdana and Arial are very popular characters for the Web, because they are easy to read. Stay away from script characters unless you are planning a large banner. Note that lead your prospects to read your message and, ideally, act on it. Do not make this process difficult to read fonts-help.
4) Enter the rate of increase interactivity, customer interaction and click-throughs. Make sure that the content be to ask your futurefill out a survey, answer a question or take part in a survey. Studies have shown that interaction with your banner will improve any kind of click through rate. However, the relevant interaction support its purpose.
5) Make sure that you are not entertainment for entertainment’s sake. The new monkey dance, shot hoops, shooting stars, etc. in your ad has disappeared without a tie. While they are hard to bear in the wild, early days ofInternet, so well designed with many ads on the web competing for the attention of Internet users one, are not for sale. This free nature of the project in your banners only to reduce its rate of click-through and make ruin of the application or the overall message you’re looking for.
Keep this in mind when designing your ad later and you’re bound to get better results!