Creating a Banner Ads

Posted in Banner Design     

Creating a Banner Ads

Before you can begin advertising, you will need to create an ad banner first. The ad banner that you decide to use does not have to be designed by a professional designer, but it should persuade people to want to read it and also click on it. It is common to see other banners with high resolution graphics. But, it is not always the most appealing banner advertisements that attract the majority of viewers.

Information is what draws in the most viewers to a banner advertisement. Without the proper information and content, your advertisement will not be successful. Beware of adding too many graphics because you may not have enough room to include the important information.

Most banner ads are restricted to a file size of less than 8KB. When you develop a banner ad, the file size limit should be one of the overriding concerns.

Common in the advertisement world is the option of banner exchanges. Before you are allowed to participate in any banner exchange, you are required to become a member of certain banner exchange web sites. A typical banner size is 678 pixels wide by 60 pixels high. Most web sites set the height and width of the banner to these dimensions. Web browsers normally use the dimensions to resize a non-standard banner, which might distort an image and make it unreadable.

Another restriction let by most banner exchanges is that a banner ad must be a non-interlaced GIF image.