Do You Need to Use a Banner to Get Good Traffic?

Posted in Banner Design     

Banner ads are generally graphic billboards mostly used in web pages for advertising purposes, and typically be in form of a rectangular graphical link that are often animated. Mostly, Marketing Professionals tends to use this type of ad for promoting their product or service and for driving more site traffic. Advertisers generally put them on high traffic driving sites, and immediately potential customers click on banner ads they are usually brought to another website where they could decide whether to purchase your products or not.

Many folks actually consider banner ads as an out dated form of advertising and also think that people will not click on them because of that simple reason. They have developed what is now referred to as “banner blindness”. The term “Banner Blindness” means that even though these ads are neatly shown on the website, surfers can’t notice it because people are now basically blind to the presence of banners.

However, if you can hire a very good creative designer who has a vast knowledge of the signal detection theory, that the designer could utilize to design a very effective ad campaign, which will interest surfers enough as well lead to solution to their problem, it is obvious that potential customers will click on it which will eventually lead to sales. The ads on your site all must have a call to action with a lot of flash effects so that they appear more interesting and should be attention grabbing.

The answer to the question, do you need to use a banner to get good traffic depends on your position in the marketing strategy. And should in case you only prefer to increase the percentage of targeted traffic to your website, then banner ad campaigns are the right choice.