Banner Design Tips for Your Business
Are you thinking about getting a banner designed? Attractive banner designs can make people click on them, so it’s an excellent marketing strategy. However, to increase your click through rate, you must design a really good looking and attractive banner ad.
There are two types of banners. One is for your own website, where you can divert visitors to different internal pages. The second type is to drive visitors from other people’s sites to your site by displaying your banner on their sites.
So, the first thing you need to decide is the purpose of your banner design.
Remember, you can’t just create one banner and use it on all different websites. This is a wrong strategy. When you are ready to do advertisement on a particular website, you must check out their color theme and layout and then design your banner accordingly.
What you should do is to actually show that particular website to your designer. Your designer will then also examine other banners on that site and determine what sort of banner should be designed to promote your website.
There are a lot of websites that will not accept a banner made in flash. So, make sure you know what sort of banner will be appropriate for a particular campaign. Some sites allow you to put a GIF banner where you can display several slides to convey many small messages.
Also, depending on where you want to do banner advertisement, you may even need a very small banner where you can only display your logo as well as a very tiny message. So, in such a situation, you must ensure that you write an attractive message to make people click on your banner ad and visit your website.
One important thing you need to know is that flash banners are not search engine friendly. So, if you are creating a banner for your own site then flash banner won’t help you in terms of ranking.
Let’s talk about content on your ad banner now. Make sure you don’t write too much content. Content on your banners must be precise as well as attractive. You only have seconds to grab the attention of your market, so make sure that it is to the point and not vague at all.
If you don’t have any in-house expert designers to do the job, you may acquire the expertise of a professional banner design service.
Professional banner designers know the current industry trends and know exactly what sort of banner will be suitable for your website and your particular target audience.
One thing, do not just rely on one ad banner. If one banner doesn’t perform then that doesn’t mean that banner advertisement is useless. You must create another one with different theme and message and try that out too.
When it comes to banner marketing, you have to consistently monitor the results and see which banner can bring you more targeted visitors and sales. After thorough analysis, you will soon have a winner and you will be able to successfully use that particular banner.
Use these tips to make a successful banner design and make your marketing campaign a huge success.