Are Banner Ads the Past Or Future of Internet Marketing?

Posted in Banner Design     

If you have browsed the Internet even if only for a few minutes, then you have more than likely come across a banner ad at one point or another. A banner advertisement is typically rectangular in shape and most of them appear directly at the top or bottom of a website. When these ads are clicked on, it will take the Internet user to the website that the banner is advertising.

Banner ads were very popular during the late 1990?s and early 2000?s when a lot of people were just bringing the Internet into their homes. Internet marketers often use banner ads to help promote the products that they are promoting on selling on their own websites. There have been several different advances in the Internet over the past few years and Internet marketers are constantly coming up with new strategies to help them out as well.

This leads to the question: Are banner ads the past or future of Internet marketing?

Banner ads are the past of Internet marketing but that doesn’t mean that they are no longer used. It is still quite common to see larger banners across the tops and bottoms of websites these days, but the ads themselves have calmed down a lot. Banners of the past used to be brightly colored, blinking, flashing or use very large graphics to draw people in. Website owners have realized that banner ads styled like that are an eye sore and many site owners concentrate on making their sites look visually appealing these days.

Another reason why these ads are slowly fading into the past is because site owners often use smaller ads that are square in shape and the boxes are typically placed on right hand sidebar of the site. This allows site owners the opportunity to place more ads in a smaller area.

Social media marketing, niche marketing, email marketing and mobile marketing have been popular ways to market over the last few years. As these strategies become more popular, the ones that were once widely used are going to be seen less and less over time.

Vanessa Sweeney finds and writes about the latest trends on the Internet at http://www.theinternettimemachine.com/

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