How Do Banner Ad Agencies Brainstorm Winning Ads
Banner ad agencies have come of an age wherein they have grasped the art of creating winning banner ads. Though having software comprising of designing tools and application, HTML tags is mandatory for designing a banner ad, but it is the blend of “eye for the detail and professional outlook” that can manipulate the best of these application and designing technologies. Therefore, to create an actually functional and persuasive banner advertising – to be backed up by the professional services and support of banner ad agencies is any given day will prove to be effectual for an advertiser. Such agencies brainstorm banner ads as per their clientèles’ business plans, budget and the niche from where they want their traffic to be flown. As per their understanding, these ad enterprises consider come up with creative and persuasive banner by using following techniques that are potent to maximize conversion ratios too.
Banner ad agencies understand importance of call to action phases like “Click Now” or “Enter Here” while making these online ‘billboards’. While, often these wordings seem to be overly used in banner ads, however, these wordings have proven to accentuate efficacy of banner advertisements up to 20% to 30% in inviting targeted viewers’ mouse pointers.
Animated ad banners have always been more popular than static banners – to advertisers as well as towards viewers. Studies taken on effectiveness of animated banners have concluded that animated banner ads are more effective by 30% to 40%. However, they make sure while creating an animated banner so that those may not be too flashy, distractive and excessively graphically rich to get to become a slow paced one. That’ why, these agencies make sure the animated banners should weigh much heavily and somewhere within 15 to 20 KB.
A catchy headline for online billboards help advertisers win half the battle. In creating awesome and attractive headline, key phrases are extremely inevitable, since banner ads are target based forms of advertising. Banner ad agencies conduct comprehensive research in the niche, through search engines to discover mostly typed keywords by clients’ aimed visitors. Thereafter, they combine that keyword with appealing wordings to compose headlines for clients. They also ascertain efficacy of the headline including of entire banner ad by putting the ad on trial and test at the selected publishers’ network.