6. Understand how Ad Positioning Works You can achieve maximum optimization of banner ads depending on where you are placing them. It is important to know your target visitors and even more important to know that putting an ad in a very popular website with multiple other ads will only cause banner blindness where your
You can never have enough tips when it comes to banner advertisements. What you need, therefore, is a compilation of the best practices for creating effective banner ads. In this session we give you the top ten tricks to create banner-blindness-proof ads. 1. Subtle Animation Animation may be a great way to attract attention but
2. Invest Right! In the world of advertising, your budget most often causes the biggest conundrum. Like Lord Leverhulme once famously said: “I know that half of my advertising budget is wasted, but I’m not sure which half.” Your advertisement budget will depend on the form of business you have, and can range from 1%
The world of online advertising is brutally competitive with every campaigner trying to get to the top of the food chain. In an ideal scenario, the right message would go out to the right person at the right time. This ideal scenario is, however, what looks good on paper, and the task of filtering through
4. Use Images Wisely Often visitors may not spare enough time to read all the text on your landing page, and instead look at the images you have used on it. This makes it important to use images wisely and make them work for you. Create a unique image that displays some vital information to
In online marketing, a landing page is a lead capture page, that is, a page where traffic is sent after clicking on an advertisement to prompt an action or a result. This is of immense use in marketing because it displays a directed sales copy as an extension of your advertisement. This continuation function makes
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