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Tips for an Effective Call to Action…continued

Posted Posted by shaswata in Banner Design, Blog, Premium     

Your visitors will only convert to buying customers if they like what they see on your ad/landing page. A good to call to action is therefore necessary to make that all-important conversion. These may vary across websites, and can be: subscribe, bookmark, buy, know more, or some such. However, no matter what your call to

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Let Your Campaigns Draw in Traffic

Posted Posted by shaswata in Banner Advertising, Blog, Premium     

Determine Your Bid Cost If your campaign has been underway for some time and you know how much each conversion costs, it might be advisable to increase your bid and get a higher position for your ad in order to raise the number of clicks through your site and get more sales.  However, keep in

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Let Your Campaigns Draw in Traffic…continued

Posted Posted by shaswata in Banner Advertising, Blog, Premium     

The main reason why any of us want a website is to have people see it. If you have a business website, you want conversions and returns, but more importantly, you need visitors. You’ve probably given web traffic serious thought already – how to increase website traffic, how to use your ad campaigns to draw

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The Return of the Undead Ads

Posted Posted by shaswata in Banner Advertising, Blog, Premium     

See how the Coca Cola Conversations microsite helps focus of Coke collectibles. Static Banners – Not a Static Existence Static banners have always been the fall-back couch of internet marketers and over time, have been the foundations of other interactive campaigns. Banners have been used to generate clicks, let consumers enter into contests, promote products

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The Return of the Undead Ads…continued

Posted Posted by shaswata in Banner Advertising, Blog, Premium     

“What goes up must come down” or so you’ve heard. In the world of marketing though, the idiom is not always true. There might be crests and trough in basic principles, but the truth is, advertising is still doing a job of reinforcing and not initiating what people would like to see and believe, and

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The Main Elements of Banner Ads

Posted Posted by shaswata in Banner Advertising, Blog, Premium     

Make a Good Copy Two rules of thumb when creating copy for a banner ad: keep it interesting and keep it short. There is a landing page where you can be more verbose, but for the banner you need to keep your content precise and brief, as a little addition to the punch line and

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Weave Credibility into Your Landing Page

Posted Posted by shaswata in Banner Design, Blog, Premium     

3. Is the Payment Secure? The landing page is where your visitor will hopefully become a customer by making a transaction. One of the most important things that will help the conversion is the security on the page. Transactions made on your landing page must be secure with HTTPS. Regular web pages use HTTP (Hyper

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Weave Credibility into Your Landing Page…continued

Posted Posted by shaswata in Banner Design, Blog, Premium     

The landing page of your website is the target destination after a potential customer expresses interest in your ad. The purpose of this landing page is to make sure that the prospect gets more information about what interested him at the ad, and therefore “convert” him to a buyer by taking a specific action. Now

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Why Online Display Ads

Posted Posted by shaswata in Banner Advertising, Blog, Premium     

What Format of Advertising? Having decided on the kind of advertising you want to do, you need to know about the different kinds of advertising relevant to the media you are using. Pop-ups and Pop Unders: Usually blocked by most browsers, pop-ups and pop-under ads can still be used in the form of Hover ads

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Why Online Display Ads…continued

Posted Posted by shaswata in Banner Advertising, Blog, Premium     

As economies recovered from the real estate-fueled bubbles in much of the world, 2010 saw a surge in advertising, and more precisely digital advertising. Online ad revenues jumped to $26 billion in 2010, in stark contrast to the 3.4% decline of 2009. 2011 then saw a 23% increase in advertising revenue as it hit $7.3

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The Alpha and Omega of Rich Media Advertising…continued

Posted Posted by shaswata in Banner Advertising, Blog, Premium     

The most modern definition of Rich Media Advertising describes this as different from standard display advertising in the fact that it is interactive, engaging, or informational, or it transcends conventional IAB-determined advertising standards, often using broadband connectivity to do so. So what is rich media advertising? Is it in-page and pre-roll video rich media? Is

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