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The Return of the Undead Ads…continued

Posted Posted by shaswata in Banner Advertising, Blog, Premium     

“What goes up must come down” or so you’ve heard. In the world of marketing though, the idiom is not always true. There might be crests and trough in basic principles, but the truth is, advertising is still doing a job of reinforcing and not initiating what people would like to see and believe, and

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The Main Elements of Banner Ads

Posted Posted by shaswata in Banner Advertising, Blog, Premium     

Make a Good Copy Two rules of thumb when creating copy for a banner ad: keep it interesting and keep it short. There is a landing page where you can be more verbose, but for the banner you need to keep your content precise and brief, as a little addition to the punch line and

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Weave Credibility into Your Landing Page

Posted Posted by shaswata in Banner Design, Blog, Premium     

3. Is the Payment Secure? The landing page is where your visitor will hopefully become a customer by making a transaction. One of the most important things that will help the conversion is the security on the page. Transactions made on your landing page must be secure with HTTPS. Regular web pages use HTTP (Hyper

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Weave Credibility into Your Landing Page…continued

Posted Posted by shaswata in Banner Design, Blog, Premium     

The landing page of your website is the target destination after a potential customer expresses interest in your ad. The purpose of this landing page is to make sure that the prospect gets more information about what interested him at the ad, and therefore “convert” him to a buyer by taking a specific action. Now

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Why Online Display Ads

Posted Posted by shaswata in Banner Advertising, Blog, Premium     

What Format of Advertising? Having decided on the kind of advertising you want to do, you need to know about the different kinds of advertising relevant to the media you are using. Pop-ups and Pop Unders: Usually blocked by most browsers, pop-ups and pop-under ads can still be used in the form of Hover ads

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Why Online Display Ads…continued

Posted Posted by shaswata in Banner Advertising, Blog, Premium     

As economies recovered from the real estate-fueled bubbles in much of the world, 2010 saw a surge in advertising, and more precisely digital advertising. Online ad revenues jumped to $26 billion in 2010, in stark contrast to the 3.4% decline of 2009. 2011 then saw a 23% increase in advertising revenue as it hit $7.3

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The Alpha and Omega of Rich Media Advertising…continued

Posted Posted by shaswata in Banner Advertising, Blog, Premium     

The most modern definition of Rich Media Advertising describes this as different from standard display advertising in the fact that it is interactive, engaging, or informational, or it transcends conventional IAB-determined advertising standards, often using broadband connectivity to do so. So what is rich media advertising? Is it in-page and pre-roll video rich media? Is

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10 Best Practices for Creating Effective Banner Ads

Posted Posted by shaswata in Banner Design, Blog, Premium     

6. Understand how Ad Positioning Works You can achieve maximum optimization of banner ads depending on where you are placing them. It is important to know your target visitors and even more important to know that putting an ad in a very popular website with multiple other ads will only cause banner blindness where your

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How Ad Optimization Helps You Go Places

Posted Posted by shaswata in Banner Advertising, Blog, Premium     

The world of online advertising is brutally competitive with every campaigner trying to get to the top of the food chain. In an ideal scenario, the right message would go out to the right person at the right time. This ideal scenario is, however, what looks good on paper, and the task of filtering through

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