Browsing all articles in / Banner Design

What is the Concept of PEAR?

Posted Posted by BW Admin in Banner Advertising, Banner Design, Blog     

How many people browsing the internet actually click on banner ads? Very few and for any number of reasons, but they tend to boil down to the potential consumer not being interested in that ad, or at least not being interested just yet. For example, you may see ads for vehicles all over the internet,

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How Banner Ads Are Done All Wrong

Posted Posted by BW Admin in Banner Advertising, Banner Design, Blog     

Banner advertisements hold a weird spot for marketers. One the one hand, they are obviously popular because they are everywhere, in a wide range of shapes and colors. On the other hand, marketers hate them because they have become boring, completely removed from what the consumer does and wants, and only rarely work. In fact,

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Banner Design Principles

Posted Posted by BW Admin in Banner Design, Blog     

Almost everyone has heard of the “KISS” principle – Keep It Simple Stupid.  When designing banner ads, this is still one of the best rule of thumb to keep in mind because it still generates good business.  There are a number of principle elements of banner ads that can help design the banner ads much

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Web Banner Ads – make it Effective & Optimized

Posted Posted by BW Admin in Banner Design, Blog     

Every organization that utilizes web sites for advertising and marketing, knows that optimization of these web banner ads is critical.  There are several tips for creating effective banner ads that helps the vendor know how to create great web ad banners to target visitors to their website and entice them to move further to the

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Tips for an Effective Call to Action…continued

Posted Posted by shaswata in Banner Design, Blog, Premium     

Your visitors will only convert to buying customers if they like what they see on your ad/landing page. A good to call to action is therefore necessary to make that all-important conversion. These may vary across websites, and can be: subscribe, bookmark, buy, know more, or some such. However, no matter what your call to

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Weave Credibility into Your Landing Page

Posted Posted by shaswata in Banner Design, Blog, Premium     

3. Is the Payment Secure? The landing page is where your visitor will hopefully become a customer by making a transaction. One of the most important things that will help the conversion is the security on the page. Transactions made on your landing page must be secure with HTTPS. Regular web pages use HTTP (Hyper

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Weave Credibility into Your Landing Page…continued

Posted Posted by shaswata in Banner Design, Blog, Premium     

The landing page of your website is the target destination after a potential customer expresses interest in your ad. The purpose of this landing page is to make sure that the prospect gets more information about what interested him at the ad, and therefore “convert” him to a buyer by taking a specific action. Now

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10 Best Practices for Creating Effective Banner Ads

Posted Posted by shaswata in Banner Design, Blog, Premium     

6. Understand how Ad Positioning Works You can achieve maximum optimization of banner ads depending on where you are placing them. It is important to know your target visitors and even more important to know that putting an ad in a very popular website with multiple other ads will only cause banner blindness where your

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