What is the Concept of PEAR?
Posted in How many people browsing the internet actually click on banner ads? Very few and for any number of reasons, but they tend to boil down to the potential consumer not being interested in that ad, or at least not being interested just yet. For example, you may see ads for vehicles all over the internet, [...]
read more...Seven Steps to Designing Ideal Banner Advertisements
There are plenty of places to study how to best do basic advertising displays so that you attract customers and not put them off. While you could take entire courses around this idea, we have compiled a list of the most basic and best ways to showcase your business to others and thus bring in [...]
read more...How Banner Ads Are Done All Wrong
Banner advertisements hold a weird spot for marketers. One the one hand, they are obviously popular because they are everywhere, in a wide range of shapes and colors. On the other hand, marketers hate them because they have become boring, completely removed from what the consumer does and wants, and only rarely work. In fact, [...]
read more...Creating Great Web Banner Ads
Web banner ads are very common online; so common that many of them cause banner blindness. However, there is no cause for dismay; banner ads still hold a great deal of power IF you are willing to put the effort into them. In order to create good banner design, you should look at them not [...]
read more...Banner Design Principles
Almost everyone has heard of the “KISS” principle – Keep It Simple Stupid. When designing banner ads, this is still one of the best rule of thumb to keep in mind because it still generates good business. There are a number of principle elements of banner ads that can help design the banner ads much [...]
read more...Web Banner Ads – make it Effective & Optimized
Every organization that utilizes web sites for advertising and marketing, knows that optimization of these web banner ads is critical. There are several tips for creating effective banner ads that helps the vendor know how to create great web ad banners to target visitors to their website and entice them to move further to the [...]
read more...Creating Effective Flash Banner Design is Easy with these Tactics
Banner advertisements are used for online promotions of businesses effectively. By using animation and sound effects in the banner ads, you can convince the visitors with no trouble. However, never overdo with the sound effects and animation in your flash banner design. If a banner ad is effectively created and displays on various websites, then [...]
read more...Tips for an Effective Call to Action…continued
Your visitors will only convert to buying customers if they like what they see on your ad/landing page. A good to call to action is therefore necessary to make that all-important conversion. These may vary across websites, and can be: subscribe, bookmark, buy, know more, or some such. However, no matter what your call to [...]
read more...Graphic Communication Today: When Visual Scandal is Your Message
But it is not just images that do the trick in online advertising. It has to be supported, more often than not, by text. An online ad-maker’s job is to make sure that the story is synchronized with the image used in the ad. In other words, wholly discordant images and texts will not work. [...]
read more...Graphic Communication Today: When Visual Scandal is Your Message…continued
Steven Krug said that websites are like billboards passing you by at 60 miles an hour. (1) You, the visitor to a web page, are like a driver, task-oriented and moving. He also gives an interesting image of how visitors look at a webpage, and how the website creator intends visitors to look at them: [...]
read more...Weave Credibility into Your Landing Page
3. Is the Payment Secure? The landing page is where your visitor will hopefully become a customer by making a transaction. One of the most important things that will help the conversion is the security on the page. Transactions made on your landing page must be secure with HTTPS. Regular web pages use HTTP (Hyper [...]
read more...Weave Credibility into Your Landing Page…continued
The landing page of your website is the target destination after a potential customer expresses interest in your ad. The purpose of this landing page is to make sure that the prospect gets more information about what interested him at the ad, and therefore “convert” him to a buyer by taking a specific action. Now [...]
read more...10 Best Practices for Creating Effective Banner Ads
6. Understand how Ad Positioning Works You can achieve maximum optimization of banner ads depending on where you are placing them. It is important to know your target visitors and even more important to know that putting an ad in a very popular website with multiple other ads will only cause banner blindness where your [...]
read more...10 Best Practices for Creating Effective Banner Ads…continued
You can never have enough tips when it comes to banner advertisements. What you need, therefore, is a compilation of the best practices for creating effective banner ads. In this session we give you the top ten tricks to create banner-blindness-proof ads. 1. Subtle Animation Animation may be a great way to attract attention but [...]
read more...How Ad Optimization Helps You Go Places
2. Invest Right! In the world of advertising, your budget most often causes the biggest conundrum. Like Lord Leverhulme once famously said: “I know that half of my advertising budget is wasted, but I’m not sure which half.” Your advertisement budget will depend on the form of business you have, and can range from 1% [...]
read more...Recent Articles
- Why Paying for Quality Banner Ads is a Good Investment
- Retargeting Your Banner Ads as a Small Business
- What is the Concept of PEAR?
- Seven Steps to Designing Ideal Banner Advertisements
- How Banner Ads Are Done All Wrong
- Creating Great Web Banner Ads
- Tips for Reducing Google AdWords Costs
- Benefits of using an Online Display Network
- Banner Design Principles
- Web Banner Ads – make it Effective & Optimized