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What is the Concept of PEAR?

Posted Posted in Banner Advertising, Banner Design, Blog     

How many people browsing the internet actually click on banner ads? Very few and for any number of reasons, but they tend to boil down to the potential consumer not being interested in that ad, or at least not being interested just yet. For example, you may see ads for vehicles all over the internet,

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How Banner Ads Are Done All Wrong

Posted Posted in Banner Advertising, Banner Design, Blog     

Banner advertisements hold a weird spot for marketers. One the one hand, they are obviously popular because they are everywhere, in a wide range of shapes and colors. On the other hand, marketers hate them because they have become boring, completely removed from what the consumer does and wants, and only rarely work. In fact,

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Banner Design Principles

Posted Posted in Banner Design, Blog     

Almost everyone has heard of the “KISS” principle – Keep It Simple Stupid.  When designing banner ads, this is still one of the best rule of thumb to keep in mind because it still generates good business.  There are a number of principle elements of banner ads that can help design the banner ads much

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Web Banner Ads – make it Effective & Optimized

Posted Posted in Banner Design, Blog     

Every organization that utilizes web sites for advertising and marketing, knows that optimization of these web banner ads is critical.  There are several tips for creating effective banner ads that helps the vendor know how to create great web ad banners to target visitors to their website and entice them to move further to the

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Tips for an Effective Call to Action …continued

Posted Posted in Banner Design, Blog, Premium     

Your visitors will only convert to buying customers if they like what they see on your ad/landing page. A good to call to action is therefore necessary to make that all-important conversion. These may vary across websites, and can be: subscribe, bookmark, buy, know more, or some such. However, no matter what your call to

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Let Your Campaigns Draw in Traffic

Posted Posted in Banner Advertising, Blog, Premium     

Determine Your Bid Cost If your campaign has been underway for some time and you know how much each conversion costs, it might be advisable to increase your bid and get a higher position for your ad in order to raise the number of clicks through your site and get more sales.  However, keep in

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The Return of the Undead Ads

Posted Posted in Banner Advertising, Blog, Premium     

See how the Coca Cola Conversations microsite helps focus of Coke collectibles. Static Banners – Not a Static Existence Static banners have always been the fall-back couch of internet marketers and over time, have been the foundations of other interactive campaigns. Banners have been used to generate clicks, let consumers enter into contests, promote products

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