The Main Elements of Banner Ads…continued
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Let’s talk about the web page you were on right before this one. Do you remember the ad on the left sidebar? Had you noticed the banner above the content you wanted? Did you notice the animated banner at the right? Chances are, your answers to these are no, no and no. You are not [...]
Weave Credibility into Your Landing Page
3. Is the Payment Secure? The landing page is where your visitor will hopefully become a customer by making a transaction. One of the most important things that will help the conversion is the security on the page. Transactions made on your landing page must be secure with HTTPS. Regular web pages use HTTP (Hyper [...]
Weave Credibility into Your Landing Page…continued
The landing page of your website is the target destination after a potential customer expresses interest in your ad. The purpose of this landing page is to make sure that the prospect gets more information about what interested him at the ad, and therefore “convert” him to a buyer by taking a specific action. Now [...]
Why Online Display Ads
What Format of Advertising? Having decided on the kind of advertising you want to do, you need to know about the different kinds of advertising relevant to the media you are using. Pop-ups and Pop Unders: Usually blocked by most browsers, pop-ups and pop-under ads can still be used in the form of Hover ads [...]
Why Online Display Ads…continued
As economies recovered from the real estate-fueled bubbles in much of the world, 2010 saw a surge in advertising, and more precisely digital advertising. Online ad revenues jumped to $26 billion in 2010, in stark contrast to the 3.4% decline of 2009. 2011 then saw a 23% increase in advertising revenue as it hit $7.3 [...]
The Alpha and Omega of Rich Media Advertising
Since then RMAs have come a long way, and now the convention is to create them to suit the supporting site. Having said that, if you are planning to use RMA for your own business, the following questions may need to be answered first: Can I design a good RMA to suit my site or [...]
The Alpha and Omega of Rich Media Advertising…continued
The most modern definition of Rich Media Advertising describes this as different from standard display advertising in the fact that it is interactive, engaging, or informational, or it transcends conventional IAB-determined advertising standards, often using broadband connectivity to do so. So what is rich media advertising? Is it in-page and pre-roll video rich media? Is [...]
10 Best Practices for Creating Effective Banner Ads
6. Understand how Ad Positioning Works You can achieve maximum optimization of banner ads depending on where you are placing them. It is important to know your target visitors and even more important to know that putting an ad in a very popular website with multiple other ads will only cause banner blindness where your [...]
10 Best Practices for Creating Effective Banner Ads…continued
You can never have enough tips when it comes to banner advertisements. What you need, therefore, is a compilation of the best practices for creating effective banner ads. In this session we give you the top ten tricks to create banner-blindness-proof ads. 1. Subtle Animation Animation may be a great way to attract attention but [...]
How Ad Optimization Helps You Go Places
2. Invest Right! In the world of advertising, your budget most often causes the biggest conundrum. Like Lord Leverhulme once famously said: “I know that half of my advertising budget is wasted, but I’m not sure which half.” Your advertisement budget will depend on the form of business you have, and can range from 1% [...]
How Ad Optimization Helps You Go Places
The world of online advertising is brutally competitive with every campaigner trying to get to the top of the food chain. In an ideal scenario, the right message would go out to the right person at the right time. This ideal scenario is, however, what looks good on paper, and the task of filtering through [...]
Make Your Landing Page Stand Out
4. Use Images Wisely Often visitors may not spare enough time to read all the text on your landing page, and instead look at the images you have used on it. This makes it important to use images wisely and make them work for you. Create a unique image that displays some vital information to [...]
Make Your Landing Page Stand Out
In online marketing, a landing page is a lead capture page, that is, a page where traffic is sent after clicking on an advertisement to prompt an action or a result. This is of immense use in marketing because it displays a directed sales copy as an extension of your advertisement. This continuation function makes [...]
Custom Banner Design Vs Template
There are a lot of websites that allow you to create a free banner by providing you with several free templates. All you have to do is to select a template, add your text and literally create your banner design in a matter of seconds only. However, the down side is that the company (that [...]
Best Banner Advertising Tips
Have you ever seen those box-like ads all around the internet? Some are big, some are small. Some animated, some static. They are called Banners- a platform for you to market your products and services to the internet world.Banner ads really work, that is why many businesses and website owners use them! Here are some great tips for choosing the best size, placement, and more for your banner ads.
Recent Articles
- The Main Elements of Banner Ads…continued
- Weave Credibility into Your Landing Page
- Weave Credibility into Your Landing Page…continued
- Why Online Display Ads
- Why Online Display Ads…continued
- The Alpha and Omega of Rich Media Advertising
- The Alpha and Omega of Rich Media Advertising…continued
- 10 Best Practices for Creating Effective Banner Ads
- 10 Best Practices for Creating Effective Banner Ads…continued
- How Ad Optimization Helps You Go Places