Weave Credibility into Your Landing Page
3. Is the Payment Secure?
The landing page is where your visitor will hopefully become a customer by making a transaction. One of the most important things that will help the conversion is the security on the page. Transactions made on your landing page must be secure with HTTPS. Regular web pages use HTTP (Hyper Text Transfer Protocol) while pages that require secure transactions use HTTPS where S stands for Security. It is also a good idea to add a secure code like 3-D Secure to provide security for online credit and debit transactions.
4. Are You Transparent Enough?
Make sure that your customer knows what to expect. List down your product cost and other affiliated charges, and give a full total at the time of billing. Provide a secure shopping cart and send out an auto-email after the transaction informing the customer of the purchase and how long it will take to ship the product. Inform him about returns and refunds, and all clauses associated with them. Make sure there are no hidden costs or clauses that the customer thinks you duped him about.
6. Show Off Your Testimonials
We humans largely go by word of mouth and reading about the satisfaction of another customer from your services will go a long way in convincing your potential customer that you are indeed what you promise to be. Include as many testimonials as you can on the landing page so your visitor knows that he can trust you to be honest.
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Take a look at our AdWords Banner Showcase to see what we can do for you.