Banners have lost their charm?

Posted in Banner Advertising     

Banner advertising pioneer of Internet marketing, Internet is the first in a banner with it the appearance in 1994. Today, the general users of the Internet is increasingly “net-savvy and aware of advertising. They are considered a nuisance by many and are almost always ignored, considered by the general user. This is reflected) with banner ads that low click-through rate (CTR, with an average of less than 0.5% of the total number of visits the site receives.

But while the banner CTR continue to decline as the cost of a banner on a website. Previously, companies with large advertising budget could not afford large advertising banners. Today, almost all of the majority of sites for the bundling of 1,000 times in competition, better known as “impressions” known. But with 1,000 impressions an average cost of $ 4 and a click rate of 0.5% means that only 5 shots – barely that is what is paid.

These results are underwhelming advertisers were forced to their capabilities and new methods of advertising reconsidered. One of the most popular now is contextual advertising – a system originally switched from Google AdSense ads with their program, developed on relevant sites during their search engine and partner sites on the Internet. It makes sure that advertisers are reaching their target audience and only pay for clicks.

So Banner advertising has lost its charm? It is certainly not as popular once, but can be somewhat effective if you create a unique display and advertising to the right websites. With this said, it is not long before the banner to die completely.