Online banners, they’re the billboards of the Internet – a platform for you to market your products and services to the internet world. You see them everwhere.
When you are deciding how to spend your online advertising budget, one of the most important questions you need to consider is what type of online advertising you want to buy. Banner advertising is one of the oldest method of advertising however, out of the numerous methods used for internet based marketing, banner advertising is a leading one with PPC.. Why? Well simple its because of the changes in the Google Algorithm.
The size and placement of banner ads varies according to the website on which it is advertising.
Iam going to share with you tips and strategies that must be kept in mind while working on online banner advertisements, so that maximum benefit can obtained through them.
Find a way to keep your business open 24 hours a day so you can be generating sales and leads into your business even while you are sleeping. By placing ads in the right places your business will be running on autopilot 7 days a week 24 hours a day.
Here are some great tips for choosing the best size, placement, and more for your banner ads.
1. Target Market
To start out banner advertising, the first thing you must do is choose your target audience, the people you want to market to. When you are developing your marketing campaign, it is necessary to take into consideration who will be viewing your banner advertisement. If you are selling Womans Clothes, then you surely will not want your banner advertisement to be viewed on the websites promoting various vehicle parts.
An effective Banner design always gets more clicks. The effectiveness of your banner is based on its layout, colors and animation. Before selecting your banner size, find out what size is acceptable on the site where you want to display your Web Banner Ad.
You can either design your own Banner or outsource it. Start making those adorable little animated gif files. Find your image, size it, and go at it, it’s that simple and if you mess up, it’s easy to go back and correct, nothing is saved until you want to. You can find design service from as low as $20, depending on the size of the banners that is…
From my experience a wider sized banner ad is often most effective. The recommended Banner that I would use is 480×60. There’s a reason that this has remained the most widely used banner ad size. But you will find that the standard 336×280 works very well on most sites, but it may not fit the layout of the site you choose. Other wide sizes like 300×250 or 160×600 (wide skyscraper) work very well in some layouts.
4. Purchase System
So You know have your banner ready for advertising..but there just so many placement & position options..which one is the best one, and the best price?
Banner advertising is usally sold on CPM basis or CPA. CPM is COST PER impression, that means every time your banner ad appears within the page you pay per impression, I wouldn’t recommend this one, because this can be really expensive. CPA is Cost per acquisition, this is not much available now days, but it is the prefered choice of advertisers because the publisher only gets paid when a lead or sale is produced from a click-through.
Finally there is also a Monthly Rate. Which I highly recommend, that in the begining you stick with CPA or Montly Rate. Why? Well this will help you to do some testing, and you get to controll it whereas with CPM you literally will be buying however many impressions the ad can be delivered to that website and as I said, this can get really be very expensive. But If you want results to drive traffic for your website, opt for CPC or a CPA system.
5. Best Position and Placement
The placement of your banner ads on a website is a very crucial factor to engagement and click-throughs. So..Where is the best placement for a banner ad on a web page? While you might have to test out a few best spots for your banner ads, but there are few place that I think would do well. Placing your ads in the centre of the page and those that are above the fold do better than those below. Anywhere at the top of the web page can work best. But that in general above the fold and to the left seem to be the hotter areas. Anywhere below the fold, I wouldn’t recommend, is less desirable because the page will load your banner ad costing you an impression, but it may never be seen.