Why Should You Be Using Banner Advertising?

Posted Posted in Banner Advertising     

If you were searching for information on a certain topic, chances are anything with images would appeal to you more than just plain text. Paid banner advertising can be very effective when done right. There is a proper way to do it, and many less effective ways to go about using paid banner advertising. Learn the secrets behind it, and you could potentially find yourself using banner advertising more than many other promotion methods.

People tend to avoid using paid banner advertising due to the lower click through rate than other advertising resources, however the conversion rate is very high as long as your banner is very relevant to your ad. Yes, you may show thousands of impressions per click that you receive, resulting in a very low click-through rate, or CTR, but the results tend to be worth it. Many Internet marketers using paid banner advertising have reported 1 in 3 visitors via their banners have resulted in a sale or sign-up to their website. This is not always the case, but is attainable.

Many people are very visual, which is one of the reasons why banner advertising is one of the most valuable advertising methods. Keeping your banner looking very clean and professional is very important, but just as important as being very clear as to what you are promoting. Having the fanciest banner is not effective if there is no clue as to what is on the other side. At the same time, having a sloppy banner that is very informative is not very effective either. You want the banner to stand out while being very professional and informative.

Testing your banners in the same advertising platform is key. Instead of spending 10 dollars per day on one banner, spend 2 dollars a day on 5 banners to see which one works the best over the course of a month, then stick with your top two. This is merely an example of split testing, and not a financial recommendation.

Use these paid banner advertising methods in your own marketing efforts and record all your data from impressions to your click-through rate and be sure to track your ads. This way, you know which banners are actually getting the sign-ups or sales. You just may find that paid banner advertising can be one of the most effective forms of advertising per click you receive.