Banner advertising is simply a form of advertising on the World Wide Web. Banner advertising involves embedding an advertisement into a Web page. Banners are designed so that when you click on them, they take you to the Web site of the advertiser. Typically, these ads have GIF or JPEG images. Flash and other technologies are also used. Banners are typically placed on sites/pages with relevant content. Banner ads load when the page they are placed on is loaded by the browser. When the banner advertisment is clicked on, a hyperlink directs the customer to the Web site advertised in the banner. This process is known as click-through.
The pay-per-click system uses software to track the number of clicks. Each click generates revenue to the provider of the content. Advertisers do not make any commission on the click-through. Instead they get direct sales if a customer buys from them. Banners simply notify potential customers of products and services being offered by the advertiser. Banner ads are flexible in that they can be changed at any time. Unique forms of animation can be added to banners to entice the customer into clicking on them. Many customers consider banner ads as spam and set their Web browsers to block pop-up banner ads.
There are several reasons why online businesses may choose to use banner ads to promote their products and services. Some of the reasons include:
- To increase the amount of Web site traffic to their site
- To increase the sales of their products and services to customers.
- To let customers know about any special deals that they are offering or any new products or services that they are selling.
- To get your name on the Internet so that customers know who you are.
Banner ads are effective advertising tools when used properly.