The word ‘Banner’ has its origin in Spanish named ‘Bandera’. Banners are quite an important tool in the successful branding of your business. If you had ever started a business and used banners as a way of promotion then you would have understood the importance of banners. Banners are a means or medium through which a company speaks out its thought or voices to the millions of customers. The advertisement shown on a banner is not just pure advertisements, but is the messages that a company wishes to share with the people.
There are no preset rules that offer a proper and attractive creation of banners. You have to combine experience with expertise to know the proper design and yes, you will have to be a little creative. Banners when placed on a busy site can generate a high CTR through which your sales can increase considerably. But, even for the high CTR you should have a proper branding of your business with symbols on your banner that has the capability to attract the customers to your site.
Though there is not set rule as mentioned above, below listed are few general tips:
1) The content that is present on your banner should be in accordance with the product that you are selling.
2) You should not highlight every word of your banner. Try to make it appear smooth and soft to the eye which is far better than appearing odd.
3) The size of the banner should neither be too large nor too small. Try universal sizes like square and rectangle.
4) Animating your banner is an excellent way in attracting customers.
Fortunately, there are businesses that create banners of their own and had proven a success. Still you can opt for banner designing firms which are professional in their way of creating banners with advanced technology. There are several banner designing templates available in the market. You can also add the animation of the banner with the help of flash. Flash is software that can animate your banners making it attracting and enhancing the visual effects. You do not have to be a technical guy to handle all the above tools; just the basic knowledge is more than enough.