Banner advertisements are used for online promotions of businesses effectively. By using animation and sound effects in the banner ads, you can convince the visitors with no trouble. However, never overdo with the sound effects and animation in your flash banner design. If a banner ad is effectively created and displays on various websites, then you can attract high amount of traffic to your website. If you are using static or dull banner, then it might not show any positive results. If your banner advertisement is designed using Flash technology, then there is a better chance to can grab the attention of visitors and encourage them to try out the call-to-action buttons.
Are you creating the flash banner for marketing your products? If yes, you can hire a flash banner design professional. I am going to explain how to design the banner effectively.
Easy to Read:
If you are creating a promotional banner that cannot be read, then it will not provide you with positive results. For web banner ads, space is limited, and you cannot include too of much text in it. If there is too much of text in it, the users cannot read the text as they spend a limited amount of time in each website. The ideal fonts that can be used for including the text are Ariel, Helvetica, etc. You also have to use the correct font size.
Smaller file size:
In order to create a lighter file size, it is necessary to use graphics and subtle design. By using additional flash elements like sound effects, flying texts and animation, it will lead to the creation of bigger file size. The heavier files will load very slowly, and the visitors tend to skip the advertisement. If you do not know how to create a flash banner, then it is necessary to hire a professional flash banner designer. Small files will load within seconds whereas larger files may take 5-7 minutes.
Use limited animation:
If you are using animation in your banner ad, then your message will become more attractive. You should use the animation properly and in a limited manner. You should convey the message through animation within 30 seconds of time. Never use more time for animation as the visitors skip the advertisements without watching it completely. Hence, the visitors cannot understand the primary message you would like to convey with your visitors through the flash banner.
Provide a reason to click on your ad:
If the banner ad is not clicked by the visitors, then it is a complete failure. So, you have to use some taglines on the banner ads as the visitors will click on the call-to-action button. You can add any special effects to improve the effectiveness of the call-to-action button in the banner design.
The banner ad should be in a presentable manner, so that it can grab the attention of the visitors. The main aim of a flash banner design is to convey the message of the business organization with ease with the help of attractive animations.